peopleforge
peopleforge

National Sales Manager (Food & FMCG)

About the Role

Are you a National Sales Manager, National Account Manager or Business Development Manager with experience winning new business within the food, FMCG or grocery sector, looking to play a key role in launching exciting brands into major UK retailers and wholesalers? 

On offer is the opportunity to join a fast-growing food importer and distributor with ambitious expansion plans. This newly created role will see you take ownership of opening new national accounts, building strategic customer relationships and helping drive the next stage of the company's growth, with a clear progression route into Sales Director. 

In this role, you will identify and secure new business opportunities across retail, wholesale, convenience and foodservice markets, presenting products to buyers, negotiating listings and promotions, and working closely with internal teams to deliver successful customer launches. 

This role would suit a National Sales Manager, National Account Manager, Business Development Manager, Key Account Manager, Commercial Manager or FMCG Sales Manager with a proven track record of winning new accounts and launching brands within the food or consumer goods sector. 

Responsibilities

The Role

  • Win new national customer accounts
  • Develop retail and wholesale relationships
  • Negotiate listings and promotions
  • Lead customer meetings and presentations
  • Build and manage a sales pipeline
  • Work with internal commercial teams
  • National travel with a Potters Bar base
Requirements

The Person

  • FMCG or food sales background
  • Experience opening new national accounts
  • Strong negotiation and presentation skills
  • Commercially driven and target focused
  • Full UK Driving Licence
  • Commutable to Potters Bar
Benefits

Bonus

Performance Bonus available.

Career Progression

Progression as the company grows.

National Travel

Travel with the company.

Similar Roles

More worth a look.

What makes us different

We specialise, rather than generalise.

Most recruiters spread themselves thin. We focus on SMEs and the roles that drive them forward, from technical to sales, so we know exactly what great looks like in fast-moving businesses.

We're relationship-led, not transactional.

We take the time to understand what a business needs and what a candidate wants - not just what's on the brief. The right match takes more than a keyword search.

We care about outcomes, not volume.

For SMEs, every hire matters. Our success isn't about volume, it's about making the right hire that delivers real impact. That means being selective, honest, and focused on long-term fit from the start.

FAQs

We support SME businesses across a range of roles, including engineering, technical, sales, and broader commercial positions. Our focus is on making the right match, not filling volume, so we're selective about the roles we take on.

We work with SME businesses building things that matter. No recruiter games, no endless CVs, just a straightforward, quality-first approach focused on finding the right long-term fit.

We start with a real conversation, not just a CV screen. We want to understand what you're looking for, what matters to you, and what a good move actually looks like. From there, we only put you forward for roles where there's a genuine fit.

It varies by role, but we move quickly when there's a strong match. Our focus is on quality, not speed for its own sake, though the two often go together when the brief is clear.

Always. We never share your details with any employer without your knowledge and consent. It's not just a policy, it's how we operate.

Still have questions?

Get in touch with our team.

Contact Us