Head of Marketing

Full Job Description

Head of Marketing 

Bath – Hybrid 

£65,000-£70,000 + Performance Bonus + Hybrid Working + Private Healthcare + 25 Days Holiday + Pension + Professional Development 

Are you a Head of Marketing, Senior Marketing Manager or ambitious Marketing Manager with experience bringing paid, email, content and customer retention channels together, looking to take complete ownership of marketing for a rapidly growing digital business? 

On offer is the opportunity to join a fast-growing, entrepreneurial business where you'll take ownership of the entire marketing function, working directly with the founders and leading an established team. You'll have genuine autonomy over strategy, budget and channel development, with the backing to test new ideas, open new acquisition channels and directly influence the company's next stage of growth. 

In this role, you'll own the marketing strategy and budget across paid acquisition, email, CRM, content, community and emerging channels. You'll lead a small marketing team while remaining hands-on, analysing commercial performance, improving customer acquisition and retention, developing automation and lifecycle campaigns, and ensuring every channel works towards the same commercial objectives. 

This role would suit a commercially driven marketer who understands how multiple channels work together to generate profitable growth. You may already be leading a marketing function or be a high-performing Marketing Manager ready for your first Head of Marketing position, with experience in fast-paced ecommerce, iGaming, subscription or another performance-led digital environment particularly advantageous. 

The Role

• Own the overall marketing strategy, budget and performance.
• Lead paid acquisition across Meta, Google, TikTok and other channels.
• Develop email, CRM, automation and customer retention strategies.
• Drive omnichannel performance and identify new growth opportunities.
• Lead and develop an established marketing team.
• Report directly to the founders on revenue, performance and ROI.

The Person

• Strong performance-led marketing experience.
• Experience across paid, email/CRM and digital channels.
• Proven commercial and analytical approach to marketing.
• Experience bringing multiple channels into one strategy.
• Leadership experience or ready to step into a Head of Marketing role.
• Ecommerce, iGaming or similar fast-growth experience advantageous.